Hiut Denim: Your New Wardrobe Addition
As a firm believer in the mantra that if you’re going to do something, do it well, I was excited to discover Hiut Denim is based right here in the UK in the small Welsh town of Cardigan. A small operation, The Hiut Denim Company focuses on making jeans and making them well, and they've managed to catch the eye of a few high profile people including Meghan Markle.
With a laser focus on making the best jeans they can, the company was founded after the last jeans-making factory closed down and left 400 local people out of a job. Hiut's founders wanted to make use of all that know-how and opened their own factory so Cardigan could make jeans once again.
The company's ethos is centred on a high-quality product created by expert craftsmanship and making the best possible use of resources in as an environmentally friendly way as possible. The mission statement lays it out, "..each day we come in and make the best jeans we know how. Use the best quality denims. Cut them with an expert eye. And then let our ‘Grand Masters’ behind the sewing machines do the rest."
And this commitment to quality means the end product has longevity. "There is a great deal of satisfaction to be gained from making something well, of such superior quality that you know it is going to stand the test of time." Jeans are one of the most commonly worn clothing items around the world thanks in large part to the durability and wearability of denim. The world of fast fashion has reduced both of these things in certain places and you can certainly feel the difference between a £10 pair of jeans from Primark and a £350 pair from J Brand. Hiut sits somewhere comfortably in the middle priced from £145.00 to £235.00.
To ensure you're getting the best product possible, every single pair is handcrafted, hand-made and made-to-order just for you. There are 4 styles available in the men's section and 5 in the women's section and the workmanship and attention to detail is obvious in each pair. You can even return jeans to be re-sold to someone else and take a cut of the sale price!
Shop yours here.